We’ve helped and partnered with a few people and companies throughout the years when they were looking to promote their crowdfunding raise. We’ve done it with campaigns on Kickstarter, Indiegogo, Crowdfunder, you name it.
The simple truth is most crowdfunding campaigns fail. In fact, over 2/3 of campaigns do. Entrepreneur did a good mistakes to avoid when crowdfunding article here. Whether you make mistakes when crowdfunding or not, I mean, if we’re being honest, there are a good percentage of campaigns that never had a chance in the first place. Still, there are other campaigns that have some legs but just never get the right audience behind it or people find out about it too late. There’s nothing worse than having a campaign gaining steam and then fall short of your goal only to have a flood of comments like “I wish I knew about this sooner”.
It happens for sure.
Here’s a good infographic we’ve found that lays out some important stats when it comes to crowdfunding and fundraising. There is more to these campaigns than just setting them live. You really have to know how to engage your audience and then find and suggest authentic ways for them to get involved and to donate to the cause.
After looking into this infographic on some keys to crowdfunding, we took a deeper dive into what Storyblaster does. Apart from other things, Storyblaster is like having your very own social media manager, all in a simple to use software. They give you a template of what to say, how to say it, and suggest when to promote certain messages to your audience. They’ve seen 98% success rates with their crowdfunding campaigns. They have to be doing something right.
They are worth taking a look at if you are looking at setting up a crowdfunding campaign.
With so many variables when running these crowdfunding campaign, we have seen first hand that the more you can control and the more you can have a consistent message to your existing audience, the more successful these crowdfunding campaigns can be.