Hotel/Resort Guests Prefer Energy Efficient Lodging Facilities


   Back in 2002, The Environmental Building News reported on just how they planned to go about measuring how lodging facilities would qualify for the desirable Energy Star Rating, one that represents excellence in eco-friendly practices. They decided to set up a scale that went from zero to one-hundred in which owners and managers would be able to compare their own energy consumption to other facilities’. According to the report, if a hotel received 75 point rating or higher, then they would be recognized. If not, then the establishment would need to make some major changes in order to keep up with their already-green competing resorts and hotels.

   One of the success stories in recent years that was recognized was that of HEI Hotels and Resorts, a company who started their relationship with Energy Star in 2006. At the time, HEI had 30 hotels across the United States, and they realized that energy consumption was an issue that they should pay attention to in the coming years as more and more patrons became eco-friendly. One of their properties, Crown Plaza Riverwalk in San Antonio, TX, was recognized by Energy Star after cutting their use of electricity by over 25% in just 24 months. HEI as a whole was able to save enough energy to power over 2,300 homes during the years of 2005 – 2008, and the company continues to be one that is energy efficient today.

   In Orlando, FL, Rosen Hotels and Resorts found out just how much energy they could save by installing new ventilations fans in their bathrooms. They made the switch back in 2003, and have saved massive amounts of energy annually ever since. What made the previous fans so inefficient was the many problems that they would have (such as loud motors and spontaneous failures). And, compared to the older models, Energy Star endorsed bathroom ventilation fans use over 60% less power.

   Around the same time in Hawaii, Sheraton Princess Kaiulani also knew how important it was to be in the upper 25% of Energy Star’s 100-point rating. The U.S. Department of Energy as well as the Environmental Protection Agency (EPA) gave them the Energy Star Award back in 2003, when becoming eco-friendly as a lodging facility was not so popular in the Aloha State. In fact, not only were they the very first hotel there to get the award, but they also were only the second building in the entire state to receive that honor.

   A little while later, even more of the largest hotel chains began to see how saving energy was becoming a much needed trend in the hospitality industry as a whole. As a company with many facilities across the United States, Loews Hotels got on board with practicing better eco-friendly procedures in 2006. Like other lodging facilities before them that made the transition, they decided that setting a specific energy-saving goal over the next few years would be best. So, they came up with a number to work towards. They wanted to save no less than 10% in four years, and see huge difference in how much they energy they were using by the year 2011.

   Like many hotel/resort chains with multiple locations, even a number as small as 10% in 48 months can seem impossible. Loews had eighteen different places within North America at the time, but they ended up closing in to that goal of 10% saved energy in four years. After partnering up with Energy Star in 2008, they were already at 7.5% by the end of 2010, meaning that they were at a good pace to meet that goal.

   The Marriott, though, is one of the largest chains to be recognized by the Energy Star for their conservation efforts. Over the years, they have had over 275 locations receive the coveted Energy Star label. According the Marriott’s website, that makes them the most awarded resort chain when it comes to energy efficiency at their facilities. They have received the award for sustained excellence from Energy Star every single year since 2004. So, when their customers check in, these families, groups, business and leisure travelers are happy to know that they are dealing with a company that is constantly keeping the future in mind when it comes to our most valued natural resources.


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