Emma Watson in the New Lancome Campaign

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Emma Watson Promotes Lancome Lipstick

Emma Watson’s latest Lancome advert is aimed at getting young women to start using lipsticks again instead of lipglosses.

The lipsticks, available in 24 shades, come in a metallic case that can double as a mirror. Lancome will also launch a new app, Virtual Mirror, with the lipsticks, which will allow customers to experiment with various colours online before buying.

“The idea is to make this young generation – that has been a gloss fan – come back to using lipsticks. We worked with Emma on the shade range,” said Youcef Nabi, president of Lancome International.

She also added that “Lipstick doesn’t come without a nail enamel. It’s the ultimate fashion accessory.” The nail polish will be available to complement the lip colors!

The collection is due to hit stores in February 2012!

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